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Author Archives: andrea
Who Is Your Customer? Who Are You?
You can’t find your customer if you don’t know who you are; as a creative and a person.
An artist once said to me, “I will stick with painting until I’m done painting, THEN I’ll move onto another medium.” I remember cringing when she revealed her commitment because I’m not that type of artist/person. [...]
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Would You Dance?
Your creative business is riddled with obstacles. How do you react? You can dance or stand stiff. Dance with and around your obstacles; enjoying yourself, being yourself. Swirling and tapping in harmony to everything around you – using your environment and finding a partner to assist your movement around the [...]
Posted in Blog Tagged andrea rosenfeld, art, artist, artists, balance, change, goals, healing, hurdles, information, intentions, jewelry, movement, obsticals, ordinary, reactions Leave a comment
~Five Important Things to Know Before Doing a Store Show~
1. Confirm with the store who will provide the display items and how the sold items will be reported. You want to have enough risers and forms – try to get an idea of the amount of display space and how it will be set up. I suggest buying a small three-part order [...]
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Look Up!
To all artists who work alone – please look up! Look beyond your walls to what’s happening in your industry. To be successful in business and well rounded as a person, you must stay informed about your area of expertise and the world in general. I suggest you read a major newspaper (I [...]
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Court Your Stores