mixed media studio & art-business coaching

Remember when you began as an artist? You were passionate about your craft, and were SURE you could make a living doing what you love. Unfortunately, nobody taught you what to do after the paint dried. Here, I have a few common scenarios to run by you.  Nod your head when you see yourself in them.

You’re HIDING in your studio creating with no idea how to get your work into buyer’s hands.
You’ve taken gazillions of art & design courses but you’ve never been taught how to actually SELL your art.
Your work is in a few galleries or retail outlets but you can’t seem to move BEYOND them.
You have NO idea if you’re actually making a PROFIT on each art piece.
You can’t find the RIGHT buyers, galleries or retail outlets for your work.
You’re UNFOCUSED in the studio and can’t decide on a design/product direction.
You have no idea how to MERCHANDISE your art product to entice a retailer.

Are you nodding your head?  Vigorously I’d imagine…  It doesn’t really matter what’s holding your art business back. The real question is, what are you doing about it? You can go ahead and continue to do what you’ve always done; enter local fairs and festivals, apply for the same juried shows every year; throw your images on your website; donate to “get your name out there;” or put your work on coffee shop walls, if that’s what you’re into, but the hard truth is that continuing down the same path won’t give you better results or help your art business grow.  And truly if you don’t KNOW the steps to take to have a successful, healthy business, you’re going to continue to struggle to reach your dreams.

But wait, I also have some good news for you, I believe in your value as an artist. Actually, I believe that you and I working together can actually INCREASE your value, opportunities to prosper and help your business flourish, AND we can do it in a way that’s easy to understand and manage as a right-brained individual. I think that the only thing you REALLY need, beyond your brilliance and creativity, is education, support and expert guidance to finally teach you the skills you need to succeed with your art. But how can you get there?  How can you FINALLY learn business and relationship skills specific to a creative entrepreneur?

Using a combination of my long-standing, mixed-media fine art & design and corporate merchandising & operations backgrounds, I’ve been working with artists, makers and designers of all stripes for years coaching them to their greatest value and helping them reach their goals.  Come ride with me: click here because you’re intrigued and curiosity is in our DNA. If you’ve got the verve to commit to your success, I’ll sit with you one-on-one, ask you to be introspective but not overwhelm you with business lingo while we work step-by-step together or if you prefer sharing pencils with strangers who may offer wondrous opportunities, I offer group workshops and teach through art and culture non-profits.

You’d like to learn more about me, I’d imagine.. well just click.


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TRADITIONAL ARTIST STATEMENT (you’ve been warned)

Andrea Rosenfeld uses her training and vivid imagination to expand one’s idea of art; thought-provoking; enlightening and participatory. Her sculptural, jewelry designs are manifested from a variety of eco-friendly, precious materials: each evoking emotions derived from texture and composition, their relation to other materials or the light itself. Andrea’s jewelry art has garnered press, including the premier fashion trade publication, Women’s Wear Daily, The Gem Trade Association, National Jeweler, the Retail Jeweler, the Chicago Sun Times, and more.

A mixed media artist, Rosenfeld’s been exhibiting in metals and gemstones as a bench jeweler until 2013, when she moved from New York back to Michigan to focus on arts advocacy and uplifting the local arts community through business education.  Putting down her torch, she’s come back to paint and fiber, or whatever materials call.  Her paintings encompass her enjoyment of textures and negative space: the way they play together within the environment.  Most of her pieces allude to movement, whether it’s interplay between shapes and colors or mere perception of perspectives.

Andrea Rosenfeld studied fine art at the University of Michigan School of Art and Design and has an associate’s degree in Fashion Design from the Fashion Institute of Technology, New York.  In her professional life, she has also served as the Director of Merchandising and Operations for Isaac Mizrahi, Ltd., New York and Assistant Merchandiser for Perry Ellis Portfolio Menswear, New York.

Rosenfeld has sold through Bloomingdales and Henri Bendel stores, galleries and boutiques while also exhibiting in the Metro Detroit area, as well as in other parts of the country including New York, New Jersey, Virginia and Pennsylvania.



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